JOERG ALEXANDER REICHARDT has been a freelance photographer since the eighties. After studying art in Basel,Switzerland, he was involved in a number of theatrical and film productions before dedicating himself exclusively to photographic work in Berlin, Paris, Milano and New York. Joerg has never lost the sense of the theatrical and the dramatic, shown by his urgency and energy to the images he creates.
Joerg‘s work is diverse, ranging from a basis in staged commissioned photography and portraiture to personal documentation and fiction. It expands from the often glorious world of advertising to that of the non-profit, as well as the playful, and hidden inner worlds of the heart and soul. In his work Joerg is concerned with finding new approaches to story and character, as well as with exploring the limits and possibilities of language and images itself, poetically charged, fueling the imaginary space. In his staged photography Joerg’s work merges the timelessness of composition with the liveliness and presence of spontaneously unfolding events. In his documentary work he is drawn to the exploration of social ideas and beliefs, confined in the perspective of an outsider witnessesing the social game that enfolds. Working across these contradictory contexts Joerg approaches related ideas time and again from diffrent angles, in the urge to get closer to the issues and experiences that interest him – always in search of a new perspective however different, deviating, or rewarding it proves to be.
His clients include many different brands, institutions and agencies, among them: Nikon, Absolut Vodka, Deutsche Bahn, Bank Austria, Raiffeisen Bank, Commerzbank, Deutsche Grammophon, Puma, Adidas, Toni Gard, Mondo Uomo, Kunstpalast Düsseldorf, Komische Oper Berlin, Residenztheater München, Berliner Philharmonie, Publicis Paris, TBWA Paris, Jung von Matt and Ogilvy&Mather.